Hadid Eyewear Launch
Alana has gone into partnership with her father Mohamed to launch Hadid Eyewear, inspired by their tastes and adventures around the globe.
Alana Hadid said of the collection: “We both really love sunglasses — if you look at my father’s Instagram, he is wearing sunglasses in every photo. We both probably own 100-plus pairs. We are pleased to do something accessible to everyone. We wanted to keep prices at a point where if somewhere really loves them, they can buy them in all the colorways.”
Prices range from $149 to $169, with travel-inspired style names like Passport Control and Frequent Flyer.
For every pair of sunglasses sold, the Hadid’s will make a donation to non-profit partner, The Vision of Children Foundation, which is dedicated to giving sight to children who suffer from genetic vision disorders and blindness.
The six-style collection is available at Hadideyewear.com