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Harvey Nichols – Love Freebies?

Rewards-by-Harvey-Nichols-Ad-Campaign-Running-woman

Everyone loves a freebie! However, Harvey Nichols would like to request that customers refrain from helping themselves to stock off the rails and download their new loyalty app!

The luxury London department store has launched a new campaign that shames shoplifters and invites customers to take advantage of ‘Rewards by Harvey Nichols‘. The mobile app offers exclusive perks, privileges and experiences.

Rewards-by-Harvey-Nichols-Ad-Campaign-Handbags

The tongue in cheek campaign is shot by Marcelo Krasilcic and supported by real CCTV footage of shoplifters caught in the act.

We wanted to create a campaign which plays on the universal truth that everybody loves a freebie. By downloading ‘Rewards by Harvey Nichols’, our customers are sure to be spoilt, the legal way, with fabulously stylish treats.” – Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols.

Rewards-by-Harvey-Nichols-Ad-Campaign-Jewellery Rewards-by-Harvey-Nichols-Ad-Campaign-Shoes

#LoveFreebies

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