Harvey Nichols – Love Freebies?
Everyone loves a freebie! However, Harvey Nichols would like to request that customers refrain from helping themselves to stock off the rails and download their new loyalty app!
The luxury London department store has launched a new campaign that shames shoplifters and invites customers to take advantage of ‘Rewards by Harvey Nichols‘. The mobile app offers exclusive perks, privileges and experiences.
The tongue in cheek campaign is shot by Marcelo Krasilcic and supported by real CCTV footage of shoplifters caught in the act.
“We wanted to create a campaign which plays on the universal truth that everybody loves a freebie. By downloading ‘Rewards by Harvey Nichols’, our customers are sure to be spoilt, the legal way, with fabulously stylish treats.” – Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols.