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H&M ‘For Every Victory’ Sportswear

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H&M is set to release a new technical fashion sports collection ahead of the 2016 Rio Olympics.

The ‘For Every Victory’ collection focuses on core sportswear and training pieces developed with and tested by the Swedish Olympic team.

T-shirts, running shorts, leggings and bra tops are offered in functional fabrics and a colour palette of black, grey, dusty pink and gold.

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This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process. The result is high fashion technical sports pieces for everyone to wear,” says Pernilla Wohlfahrt, Design and Creative Director at H&M.

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The For Every Victory campaign celebrates the power of sport and self-belief to transform people’s lives. Among many, the campaign features Caitlyn Jenner with her Olympic gold medal in the decathlon, who dared to stand up for her true identity; Chelsea Werner, a gymnast who has never let Down Syndrome halt her progress; surfer Mike Coots who still takes to his board even though he lost his leg in a shark attack and boxer Namibia Flores who has fought against prejudice to pursue her dreams.

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In-stores & Online from 21st July 2016

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