H&M Modern Essentials SS16
The commercial directed by Fredrik Bond sees David leaves his Lisbon hotel to discover that everyone around him is wearing the same, including skateboarding kids, a baby, a grandma, and even a dog. Well they say imitation is the sincerest form of flattery…
The film is accompanied by a print campaign shot by Mario Sorrenti.
“I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,” says David Beckham.
The collection drops on 18 February and includes menswear staples and classics influenced by sportswear. Key pieces include a technical car coat, a beige suit made in a nylon blend, a sweatshirt made in scuba and a pair of trousers with elastic hemlines and an elastic waistband.