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James Franco for 7 For All Mankind SS13

Here’s an exclusive first-look at James Franco‘s Spring/Summer 2013 campaign film ‘The Beautiful Odyssey‘ for 7 For All Mankind.

Set in the sunny surroundings of California, the film inspired by the poetry of William Blake, centres around a white (denim) wedding where cares are tossed aside for the day.

The film, shot in chapters, also invites fans to select the end of each movie clip therefore determining the begining of the next video and influencing the story.

The film series launching on March 7th will end with an exclusive screening of Franco’s director’s cut on 25th April.

You can interact using #7fam_eu or #BeautifulOdyssey

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