Jed Root Launches Benefit Sales
Jed Root will regularly invite its world renowned artists to contribute pieces of photography and artwork that will be auctioned in aid of charity.
The first ‘Benefit Sales’ project sees New York based ‘Polaroid Artist’ Jeremy Kost donate 100 sets of three 8″ x 10″ prints (to be sold as one set) to raise money for the Japan Society’s Japan Earthquake Relief Fund. All proceeds (minus shipping) from the sale of these signed, numbered, limited-edition sets will go to the Japan Society’s Japan Earthquake Relief Fund.
The images entitled ‘Flowers for the Land of the Rising Sun‘ have been created alongside stylist Nicola Formichetti, prop stylist Charlie Welch and casting director Edward Kim, and feature three of Jeremy’s favourite models Jeff Tomsik, Steve Gold and Tomas Skoloudik.
“Certain moments tend to stay with us forever. The previous generations can recall the moment they learned JFK was assassinated and personally, I’ll never forget 9-11, the Indian Ocean tsunami of 2004, Hurricane Katrina and now the devastation we’re playing witness to in Japan.
Although I’ve never had the honor of visiting, through dear friends and an admiration for their culture and resolve, the tragedy has left me thinking that I needed to do more than simply text $10 to the Red Cross. Seeing them, now in the relative aftermath, having to abandon certain traditions they hold so dearly is equally heartbreaking.” – Jeremy Kost