Jimmy Choo AW12 Mens Film by MR PORTER
Shot on location in London, the film follows two protagonists on a revealing journey of a day and night in the life of a modern London gentleman.
View the AW12 collection here.
MR PORTER also interviewed Sandra Choi and Simon Holloway, the Creative Directors of Jimmy Choo about the collection and men’s line:
What is the inspiration behind the AW12 collection?
Ms Choi: There’s a rock’n’roll vibe to the collection. We were inspired by the flamboyant and eclectic style of Jimi Hendrix, who settled in London during the late 1960s.
Mr Holloway: There was a particularly British dandyism that stemmed from the loosening up of Savile Row during the late 1960s, championed by Tommy Nutter and Mr Fish. This season, the traditional brogue styles have a modernist cut while the hippie and psychedelic rock influences informed our choice of colours, such as deep purple and in particular our new Porno Camo print.
How has the Jimmy Choo men’s line evolved since it was launched a year ago?
Mr Holloway: We are becoming braver. While the collection is routed in a form of British classicism, we are interested in the exciting place that exists between traditional luxurious shoemaking and the influences of fashion, sport and street style. We love trainers and slippers as much as we love more tailored boots or shoes.
What is the story behind the names given to the shoes?
Mr Holloway: All our style names are inspired by quintessentially British names or London locations; Belgravia, Sloane and Hoxton to name a few. This amazing city is a continuous source of inspiration and we name everything based on the character of the shoe.
What are the key pairs that every man should own this fall?
Ms Choi: I think every man should have a pair of the Sloanes in their wardrobe, our take on the classic men’s smoking slipper. They look really cool worn with jeans and a jacket or really dressed up for a formal event.
Mr Holloway: I love the traditional-modern fusion of our tailored and brogued Brompton boot. It’s a slick and sexy way to wear a more classic style.