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Joe Jonas for GUESS Underwear SS17

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Joe Jonas is the unexpected star of GUESS Underwear’s latest campaign!

The oiled-up DNCE frontman is joined by model Charlotte McKinney for the campaign, shot by Yu Tsai.

Joe told E! News “It’s been a fun shoot, and my first time doing [an ad] in underwear, so it’s pretty exciting.”…

“It can be a weird thing to be sitting there in your underwear being photographed,” he reveals, “but overall I had a blast.”

“Everybody on set was great,” Jonas adds. “You feel comfortable.”

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