Justin Bieber for Calvin Klein
“Calvin Klein is such an iconic brand and I am excited and honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” said Bieber. “This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.”
“Justin Bieber joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands.”
Bieber follows the the likes of Mark Wahlberg and recent muse Matthew Terry to model for the brand. The campaign comes just a few months after Justin stripped down to his Calvin’s on stage at Fashion Rocks (standing next to his co-star Lara Stone).
Watch The Bieb play the drums in the TV ad: