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Lacoste x Novak Djokovic

003_LACOSTE_NOVAK_DJOKOVIC_COLLECTION_GREEN_EDITION_BRITISH_OPEN

Tennis ace Novak Djokovic is the new face of Lacoste sportswear for 2017.

Djokovic becomes ‘the new crocodile’, sharing the same values of fair-play, tenacity, and elegance of 1930’s icon René Lacoste.

Outfits have been specially designed to kit out the champion during the 2017 tennis season with the line of ergonomic performance products available in Lacoste boutiques now.

The ad campaign shot by photographer Jacob Sutton combines 1930s black and white with the present-day collections’ colours.

001_LACOSTE_NOVAK_DJOKOVIC_CAMPAIGN_∏ALL_RIGHTS_RESERVED 002_LACOSTE_NOVAK_DJOKOVIC_CAMPAIGN_∏ALL_RIGHTS_RESERVED 002_LACOSTE_NOVAK_DJOKOVIC_COLLECTION_CLAY_EDITION_FRENCH_OPEN 003_LACOSTE_NOVAK_DJOKOVIC_CAMPAIGN_∏ALL_RIGHTS_RESERVED 004_LACOSTE_NOVAK_DJOKOVIC_CAMPAIGN_∏ALL_RIGHTS_RESERVED- 004_LACOSTE_NOVAK_DJOKOVIC_COLLECTION_BLUE_EDITION_US_OPEN 001_LACOSTE_NOVAK_DJOKOVIC 005_LACOSTE_NOVAK_DJOKOVIC_COLLECTION_RED_EDITION_ASIAN_TOURNAMENTS 006_LACOSTE_NOVAK_DJOKOVIC_COLLECTION_NAVY_EDITION_ATP_WOLRD-TOUR_FINALS 007_LACOSTE_NOVAK_DJOKOVIC_COLLECTION_CEREMONY_OUTFIT

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