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Campaigns

Life Ball 2013 Campaign

American model Tony Ward gets painted as a mystical genie for the 2013 Life Ball poster by French artists Pierre and Gilles inspired by Arabian Nights.

‘When the Life Ball team contacted us to design the poster in 2013, we accepted with pleasure: we always try to be present for the organizations fighting AIDS. We immediately thought of a djinn to illustrate the theme of 1001 nights. Tony was the perfect model for this. He was great during the shooting and very inspiring to embody a fantastic character. He gave a lot of energy to the image.’ – Pierre & Gilles

For Tony Ward, a longtime wish came true: ‘I had always wanted to have the opportunity to collaborate with Pierre et Gilles. I hope we managed to create something great for the most worthy of causes.’

Take a look at the exclusive behind-the-scenes shots below:

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