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Louis Vuitton Townhouse at Selfridges

Louis-Vuitton-Townhouse_Selfridges_01

Louis Vuitton unlocks the doors to its Townhouse at Selfridges London today.

Customers are invited to explore the three-floor retail space, designed by Gwenaël Nicolas, using a tubular glass elevator that revolves in tandem with the helix spiral.

The ground floor houses Louis Vuitton’s first Digital Atelier taking customers through an interactive the history of the brand and the brand’s personalisation services. The first floor is a mens emporium presenting ready-to-wear, shoes and accessories whilst women are catered for on the second floor.

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