Marc Jacobs x Diet Coke Launch
‘I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.’ – Marc Jacobs
The three bottles take on themes for different decades; ‘I Heart ‘80s’ embodies the rise of the empowered woman in all her 1980s glory, the ‘I Heart ‘90s’ creative is a dynamic reinterpretation of the decade in a glamorous exploration of strong femininity and daring attitude while the ‘I Heart ‘00s’ design is a playful and lighthearted illustration of the sporty-cool decade, featuring the signature red polka dot motif from the Marc Jacobs Spring/Summer ’13 catwalk show.
Watch the campaign film below:
Flanked with an entourage of models, Marc reveals how his designs encapsulate female empowerment through the decades: