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Marc Jacobs x Diet Coke Launch

Marc Jacobs teams up with Diet Coke for their 30th anniversary creating three limited edition diet coke bottles celebrating three decades as part of the ’30 Years of Sparkling Together’.

‘I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.’ – Marc Jacobs

The three bottles take on themes for different decades; ‘I Heart ‘80s’ embodies the rise of the empowered woman in all her 1980s glory, the ‘I Heart ‘90s’ creative is a dynamic reinterpretation of the decade in a glamorous exploration of strong femininity and daring attitude while the ‘I Heart ‘00s’ design is a playful and lighthearted illustration of the sporty-cool decade, featuring the signature red polka dot motif from the Marc Jacobs Spring/Summer ’13 catwalk show.

Watch the campaign film below:

Marc Jacobs celebrated the launch in London on Monday with the Diet Coke hunk Andrew Cooper and Ginta Lapina.

Flanked with an entourage of models, Marc reveals how his designs encapsulate female empowerment through the decades:

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