Marni for H&M
Marni, famed for its iconic prints, sublime cuts and signature fabrics, may not be as widely known as H&M’s previous collaborators however we’re very excited to see what Founder and Creative Director Consuelo Castiglioni has created at the reduced price points.
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.” – Consuelo Castiglioni.
Available from 8th March 2012 online and in stores worldwide, the Marni x H&M collection will include menswear, womenswear and accessories.
Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash.
For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.
For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.
Also launching in 2012 is Versace for H&M’s pre-Spring collection available online from 19th January.