Mercedes-Benz Fashion Campaign SS17
Mercedes-Benz launches its Spring/Summer 2017 fashion campaign, a fiery apocalyptic film shot by renowned Swedish director Christian Larson!
‘Burning Desire’ features style rebels and partners, the English musician (and daughter of Sting) Eliot Sumner, and the German model Lucie Von Alten.
The raw film was shot on location in an old steel warehouse attached to a disused stone quarry in Bucharest. In the spotlight, the rebel of the Mercedes-Benz family, the CLA – a sporty four-door-coupé.
“I think that there is a beauty in destruction and in this case, I felt fire, and burning things, could look very beautiful. Fire is always something that brings people together – the storyline of the two girls meeting is about them being intrigued by the fire – and it also suggests the idea of “playing with fire”. I wanted to play with emotions, objects, elegance, rebelliousness in some kind of virtual dystopian world.” – Christian Larson