Mind The Gap!
We think it’s fair to say that Gap has been struggling to find it’s position amongst the growth of highstreet brands such as Topshop, Zara, Uniqlo and H&M, but are things about to change direction?
With the dismissal of Gap Creative Director Patrick Robinson back in May 2011 came a few months of uncertainty followed by the hiring of Rebekka Bay.
Bay, who helped launch one of our favourite high-street brands Cos, is working to transform the fortunes of Gap and launches the first full collection under her control in Spring 2014.
Until then Rebekka Bay is already having a very positive impact on womenswear as you can see from the fall 2013 look-book images below: