Moschino Fresh Couture Fragrance
Introducing… Moschino ‘Fresh Couture’ fragrance packaged in a bottle shaped like a cleaning spray gun and inspired by the SS16 ready-to-wear collection.
“The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?” – Jeremy Scott.