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A Moment Of Capture

Moschino Fresh Couture Fragrance

MFRE15_CartellaStampa_UK

First came the adorable teddy bear TOY fragrance, now Moschino under the creative direction of Jeremy Scott launches a fresh scent for Autumn.

Introducing… Moschino ‘Fresh Couture’ fragrance packaged in a bottle shaped like a cleaning spray gun and inspired by the SS16 ready-to-wear collection.

Moschino-Fresh-Couture-Fragrance-2

The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?” – Jeremy Scott.

The kitsch campaign stars supermodel Linda Evangelista photographed by Steven Meisel.

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