M&S Christmas Ad 2017
Marks and Spencer partnered up with our beloved, marmalade-loving bear in Paddington for the brand’s Christmas campaign this year. Pairing up with StudioCanal in order to bring the TV spot ahead of the film’s release, the ad created by Grey London featured the voice of Ben Winshaw as the cuddly bear who went on a Christmas Eve misadventure that made the meaning of Christmas more bright and cheerful.
“People are looking forward to escaping into the Christmas bubble, and our aim is to provide you with a story that is charming and leaves you feeling good at the end,” Rob Weston, the company’s global brand and marketing director said about the ad that catered to the family audiences and market.
Paddington 2 will be in theaters this month and is expected to garner support from children and adults alike.