The Mulberry woman makes the journey from the English countryside to the streets of London for Autumn/Winter 2015.

Georgia May Jagger is shot by Alasdair McLellan in Chelsea, showcasing new creative director Johnny Coca’s 70s inspired collection of bags and ready-to-wear.

Georgia May Jagger said: “Shooting the Mulberry campaign was great – it was so nice to be out on the streets of London! Chelsea is such an iconic place, I love the architecture. And of course, Mulberry is such a quintessentially British brand, so it was the perfect setting.”

Behind-the-Scenes

Photography – ALASDAIR MCLELLAN
Model – GEORGIA MAY JAGGER
Art Director – MASOUD GOLSORKHI @ TANK
Styling – MELANIE WARD
Hair – ANTHONY TURNER
Make Up – LISA BUTLER
Music – ‘JUST LIKE HONEY’, THE JESUS AND MARY CHAIN

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