Mulberry unveils its campaign for Spring/Summer 2015 and welcomes British model Georgia May Jagger to the Mulberry family.

Georgia, sporting dishevelled Brigitte Bardot hair, embodies the Mulberry woman for SS15 where sixties bohemian chic meets rock-star.

“I’ve known Mulberry for years, it’s such an iconic British brand – I love the new Delphie for Spring Summer 2015, I think it’s fantastic how it can flip from day to night – so versatile! The campaign shoot was so much fun, I loved working with Inez and Vinoodh, and throwing petals everywhere! It was snowing outside but we had a very cosy set inside the house. Stephen Galloway, an old friend of mine, was there and we got to dance together like we always do.” – Georgia May Jagger.

The campaign shot by Inez & Vinoodh sees Georgia take-over from Cara Delevingne, who lives on in the campaign through her iconic backpack bag (seen below) modelled by Georgia.

Go behind-the-scenes:

Creative Agency: TANK – CEO CAROLINE ISSA
Campaign Director: MASOUD GOLSORKHI
Styling: MELANIE WARD
Hair: CHRISTIAAN
Make Up: DICK PAGE

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