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NikeLab – We Believe In The Power Of Love

nikelab-poweroflove-01

NikeLab has just launched its latest sneaker designed by former Givenchy Artistic Director Riccardo Tisci – NikeLab Dunk Lux Chukka x RT.

Tisci told L’Uomo Vogue, “I think the Dunk has something really special. It is the synthesis between sport culture and street style. For the younger generation, it’s an accessory easily adaptable to any style. I think the Dunk is one of the most iconic shoes that Nike has ever created.”

nikelab-poweroflove-02

To celebrate the launch Nike has enlisted talented film director Luca Finotti to conceive a campaign and film that expresses his vision of inclusivity, diversity and universal love.

#WeBelieveInThePowerOfLove sees model Simone Nobili take to the basketball court alongside a diverse cast, whilst the Director’s Cut takes the exploration of true love one step further!

Director’s Cut

nikelab-poweroflove-03 nikelab-poweroflove-04 nikelab-poweroflove-05

#WeBelieveInThePowerOfLove

A Project by – Luca Finotti
Art Direction by – Luca Finotti

Produced by – SECTION80
Directed by – LUCA FINOTTI & SÄMEN

Stylist– Sita Abellan

Executive Producer – Marco Orlando & Luca FInotti
Line Producer – Caterina Colombo
Assistant Producer – Caterina Sforza
Assistant Producer – Elisabetta CarliPostproducer – Luca Degani

Production Manager – Alberto Monte
Unit Manager – Omar Bertulli
Production Assistant – Davide Secu
Location Manager – Sergio De Vidovich
1st AD – Ivan Furlan

Casting Director – Camilla Tisi
Assistant Casting Director – Andrea Prato

Cinematographer – Mauro Chiarello
Camera Operator – Simone De Rosa
Camera Second Assistant – Sara Angelucci
SteadiCam Operator – Luca Dell’Oro
Drone Operator – Paolo Majolo
Drone Operator – Loris Coniglio
Video Assist – Stefano Memelli
Assistant Director of Photography – Alessandro Ubaldi

LUCA FINOTTI ART DIRECTION STUDIO
Junior Art Director – Eliane Bruhin
Junior Art Director – Franziska Ruhland
Fashion Coordinator – Diletta Ariano
Executive Producer – Simone Nobili
Assistant Editor – Joanna Haduca
Fashion Assistant – Marta Depoli
Fashion Assistant – Marina Schubert
Fashion Assistant – Luca Pangallo
Project Coordinator – Edoardo Perni

Head Gaffer – Felice Guzzi
Gaffer – Jacopo Baretton
Gaffer – Marco Merlini
Gaffer – Antonio Maniero
Gaffer – Gigi Pasquali

Grip – Flavio Cimarosti
Prop Master – Maurizio Ziglioli
Assistant Prop Master – Simone Ambrosini
Animal Handler – Fabrizio Dognini

Sound Mix – Federico Slaviero @ Vicolo Studio

Stylist Assistant– Silvia Di Grazia
Make Up Artist – Sara Mencatelli
Make Up Artist Assistant – Lisa Farneti
Make Up Artist Assistant – Gianluca Casu
Hair Stylist – Fabio D’Onofrio
Hair Stylist Assistant – Luca Orazi

Editor – SÄMEN
Colorist– Emiliano Seratoni
Postproduction – Iggy Post

Portrait Photographer – Mauro Fiorito
Dancing Behind The Scenes Videographer – William Frank
Technical Behind The Scenes Videographer – Michele Giannantonio
Emotional Behind The Scenes Videographer – Giorgia Benazzo
Emotional Behind The Scenes Editor – Federica Intelisano

Original Track “Sneaky” Written by Troyboi & Grandtheft
© Published by Millennium Kid Music Publishing & Grandtheft Publishing
Produced by Troyboi & Grandtheft
Performed by Troyboi & Grandtheft
Licensed courtesy of Millennium Kid Music Publishing & Grandtheft Publishing

Starring – Simone Nobili

CAST
Lily Jean
Lila Cardona
Ingmar Van Der Meulen
Jada Belgaid
Aaron Miller
Chun Shoot
Tom Holland
Nile Goodlad
Jacopo Olmo
Cohen Pinko
Markel William
DeeJay
Lucas Bruyere
Malckom Valentino
Daniele Paudice
Alex Labbee
Joy Shololo
Abdoul Guebre
Matteo Ballarate
Daniele Aliverti
Filippo Agostinelli
Isacco Salvi
Rudi Trobillant
Valentina Romani
Elena Grimaldi
Eileen Oberti
Aiwa Laurel
Diletta Ariano
Nina Canestriani
Bronte Coates
Irene Totaro
Edwin Camara
Orla Woodburn
Cole Baker
Anna Odska
Indi Irvin
Cirkeline Nielsen
Allegra Tamaro
Marie Victoria
Cecilie Ejlersen
Klaudia Sikorska

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