Petra Design sportswear from Pietro Boselli
You might have spent the last few years living under a rock if you have not heard the story of the rocket-powered, PHD weilding maths teacher turned model Pietro Boselli.
Given his new celebrity status along with his 2 million strong instagram fanbase, it was understandable that this boy would venture far beyond the academic antics and the geeky/sexy classroom pictures that flooded the internet and pretty much every news outlet around the birth of his new found fame.
He’s travelled the world and launched a wellness Youtube channel, all the while secretly twitching his fingers with fashion design (or ‘Engineering’ as he’d sooner call it) to produce his latest project. PETRA DESIGN.
Essentially a new sportswear line for men and women that launched just few days ago with a big Instragram reveal. Seems only fitting as Instagram has proven to be his largest platform.
Now, you might bark at the price-point – it is on the more premium side for sportswear, however you could take into account two things… Pietro is a PHD weilding Mechanical Engineer … he’s also a perfectionist. Combine the two and you can only imagine the quality these pieces embody before he puts his name to it. It’s our calculated guess that these piece will not come apart at the seams during your lunging selfies.
It’s also worth noting that Pietro doesn’t scrimp anywhere along his production line, enlisting good friend and knock-out photographer Giampaolo Sgura to shoot the launch campaign and video below.
The line is designed in London and made in Italy (hence the price). QUICK TASK: go take a look inside your favourite sportwear and you’ll probably see it was not made in Italy and we all know the excellence and intricate quality control of Italian manufacturing.
The pre-sale will run in early January. During this period, customers will purchase items which will then be made to order in Italy. At the end of the pre-sale period (one week), all orders will be manufactured and shipped to customers within 12 weeks. Once the first set of orders have been fulfilled, the sale will reopen, with immediate shipping available, but only limited stock, until sold out. The next collection will be available in summer.