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Philipp Plein SS17 Campaign

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Philipp Plein casts hip-hop vixen Fergie of Black Eyed Peas fame to front his Spring/Summer 2017 ad campaign alongside former Calvin Klein underwear model Matthew Terry.

The impressive fantasy inspired ‘Alice In Ghetto Land’ staging used for Plein’s final Milan Fashion Week catwalk show (before his move to New York) is used as a backdrop in the imagery shot by iconic photographer Steven Klein.

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The town is empty, time to cash in on the fun.
A playful malice takes over the poser-characters aware of their being involved in a staged performance featuring over-the-top styles and accessories. The cold filter and blue undertones take the sweetness out of the giant-size gelato cone and the candy houses with a good-family-home fence, a nod to 80s disco. It’s time to play games and they have all the props they need: a bike, a 50s vintage car, candy, garden trolls, and, why not: a ride on the carousel.’

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Behind-the-Scenes:

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