Prada 365 SS17 Campaign
Prada is doing away with its singular seasonal campaign imagery in favour of a new multi-faceted concept – Prada 365.
The campaign will introduce a visual stream of imagery with multiple narratives being launched throughout the season.
The Spring/Summer 2017 campaign showcases five separate visual identities, five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains. Each represents different scenes from the same story, a sequence of imagery, but are dichotomous, entirely distinct. The five strands are united by the instantly-recognisable photographic language of Willy Vanderperre, and the aesthetic of Prada.
British actor Jude Law also fronts the Prada SS17 menswear campaign in a series of film noir style images.