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Prada 365 SS17 Campaign

prada_springsummer-2017-adv-campaign_365

Prada is doing away with its singular seasonal campaign imagery in favour of a new multi-faceted concept – Prada 365.

The campaign will introduce a visual stream of imagery with multiple narratives being launched throughout the season.

The Spring/Summer 2017 campaign showcases five separate visual identities, five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains. Each represents different scenes from the same story, a sequence of imagery, but are dichotomous, entirely distinct. The five strands are united by the instantly-recognisable photographic language of Willy Vanderperre, and the aesthetic of Prada.

British actor Jude Law also fronts the Prada SS17 menswear campaign in a series of film noir style images.

prada_springsummer-2017-advcampaign-365_exits_01 prada_springsummer-2017-advcampaign-365_exits_02 prada_springsummer-2017-advcampaign-365_exits_03 prada_springsummer-2017-advcampaign-365_exits_04 prada_springsummer-2017-advcampaign-365_frontiers_01 prada_springsummer-2017-advcampaign-365_frontiers_02 prada_springsummer-2017-advcampaign-365_pathways_01 prada_springsummer-2017-advcampaign-365_pathways_02 prada_springsummer-2017-advcampaign-365_pathways_03 prada_springsummer-2017-advcampaign-365_pathways_04 prada_springsummer-2017-advcampaign-365_stations_01 prada_springsummer-2017-advcampaign-365_stations_02 prada_springsummer-2017-advcampaign-365_stations_03 prada_springsummer-2017-advcampaign-365_terrains_01 prada_springsummer-2017-advcampaign-365_terrains_02

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