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Prada 365 SS18 Campaign

Drawing inspiration not only from the aesthetics of comic books but their ideology, the overriding sense is of youth, energy, heroism – a fresh perspective on both the artwork, and the Prada spring/summer 2018 collection.

Women, by women. The new chapter of 365 to unveil the Prada Womenswear Spring/Summer 2018 collection presents a new vision of femininity, and feminism, framed by the work of female graphic artists. The work of Brigid Elva, Joëlle Jones, Stellar Leuna, Giuliana Maldini, Natsume Ono, Emma Ríos, Trina Robbins, Fiona Staples and archive of Tarpé Mills, creator of the first female action hero, appear on clothing designs and as striking backdrops. In turn, they are framed again – by the eye and hand of another woman, Miuccia Prada.

Photographed by Willy Vanderperre in Los Angeles, whose landscape appears again and again as backdrop to comic book narratives – like a graphic novel come to life – these images present their own self-contained storylines, of interactions, intersections, interrelations. Each one is a horizon to be explored. Inside, Prada’s diverse cast of models are transformed into avatars of dynamism, authors of their own destiny, heroines of their own stories, for us to discover.

Models: Lexi Boling, Xie Chaoyu, Gisèle Fox, Kris Grikaite, Pasha Harulia, Imari Karanja, Line Kjaergaard, Loane Normand, Fran Summers, Alyssa Traoré, Silke Van Daal,  Anok Yai

Melding reality with the virtual world, the next chapter of Prada 365, re-envisaging the spring/summer 2018 Prada menswear collection, recreates images from life as those from graphic novels. Drawing on the narrative imagery, specially created by artists Ollie Schrauwen and James Jean, that decorated both the Prada showspace and collection, the campaign is composed of fragments of stories, combined to create a new contemporary narrative.

Models: Daan Duez, Ko Hei, Yhor Liubchenko, Lenny Diauw, Simon Bornhall, Benno Bulang
Music by Jackson And His Computer Band,   Courtesy of Warp Records and Warp Publishing

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