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Prada Silver Line Pop-up

The Prada Silver Line stops at Macau on the first leg of its journey. The project, a traveling pop-up fashion boutique, gives customers a chance to purchase exclusive handbags and accessories.

For the holidays, Prada presents an original installation reminiscent of early American Streamliner trains complete with elegant first-class walls and Christmas-inspired life-size Prada robots doubling as help. The installation is finished off with the classic Prada black and white chequered floor seen all over the world as the brand’s signature since 1915.

Starting from January 2018, Prada Silver Line will continue its journey to several cities including Dubai, Europe, Asia, and the United States.

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