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Prada Womens SS14 Catwalk Art

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By now we expect Prada‘s catwalk shows to be one of the most anticipated during the show season calendar and last week’s didn’t disappoint.

The Italian fashion house has been streaming its shows for a number of seasons now and creates a setting or mood that perfectly compliments the collection for a totally immersive experience. Last season it was wooden flooring and a moody film noir setting that continued through to the brand’s Fall/Winter 2013 campaign.

For Spring/Summer 2014 Miuccia presented ‘In the Heart of the Multitude‘ that saw muralists Miles “El Mac” Gregor, Mesa, Gabriel Specter, and Stinkfish, and illustrators Jeanne Detallante and Pierre Mornet create powerful artwork on the walls of the show space inspired by political wall art from Mexican muralists.

The fascinating aspect of this project was not only identifying and working with each individual,” says 2×4 founder Michael Rock, “but imagining the work of all six together in conversation. In many ways this project contradicts the prevailing cultural condition where everyone is somewhere else, connecting through social media, emailing files, and talking by Skype. By insisting on real paintings instead of digital reproductions, Miuccia Prada is fostering the creative energy that can only happen when everyone is physically working together in one space. It’s a fundamentally different experience.”

Take a closer look at the artwork below:

El Mac

Miles “El Mac” Gregor. Born 1980 United States, lives in Los Angeles — El Mac was inspired at a young age by Caravaggio, Vermeer, and Klimt, graffiti and photorealism, and Chicano & Mexican cul- ture. In 1999 he began to paint portraits of his friends and anonymous Mexican laborers throughout the American Southwest as well as large technicolor aerosol interpretations of old European master paintings. In 2003 the Groeninge Museum commissioned El Mac to interpret Flemish Primitive paintings from its museum’s collection through his murals. He has been commissioned to paint murals across the US and around the world and has exhibited internationally at Art Basel Miami; MARCO, Monterrery; Fifty24SF Gallery, San Francisco; Joshua Liner Gallery, NYC; and the Havana Biennial.

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Mesa:

Mesa. Born 1989 Spain, lives in Barcelona — He began his career as an urban artist painting graffiti in his hometown of El Puerto de Santa Maria, Spain. After graduating from Santa Isabel de Ungria Fine Arts University in Seville, he has been commissioned to paint murals throughout Spain, Athens, Berlin, Paris, Italy and Africa. He is dedicated to painting and has participated in various exhibitions in Paris, Berlin and Seville.

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Gabriel Specter:

Gabriel Specter. Born 1978 Canada, lives in Brooklyn — He is recognized for taking an anthropological approach to his work. His paintings and sculptures contextualize the urban mundane and marginalized aspects of our population, and document the changing present by looking to the past. Gabriel Specter is known for site-specific installations that revitalize forgotten places. Having created public artworks in cities like Tokyo, London, Paris, Mexico City and St. Petersburg, his style and commitment are recog- nized worldwide.

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Stinkfish:

Stinkfish. Born 1981 Mexico, lives in Bogotá — Recognized internationally for his large, colorful murals, Stinkfish works from photographs of local people that he takes at the street and later turns into stencils that will form part of the finished work mixed with freehand style. His work can be seen in Colombia, Mexico, Peru, Ecuador, Chile, Bolivia, Guatemala, Spain, Germany, UK, France, Holland, Austria and Nepal.

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Jeanne Detallante:

Jeanne Detallante. Born 1978 France, lives in Philadelphia — She has developed a highly personal and instantly recognizable style over the years, which is equally dazzling and grotesque. Exploring arche- types of myths, fairy-tales and high-end fashion magazines, Detallante creates unsettling and fascinating dream worlds. Her work has been commissioned by Shiseido, MTV, W Hotels, Cointreau, and Sony Japan and appeared editorially in Nowness, The New Yorker, The New York Times, Vogue (GB, Brazil, Japan, Paris, Italy), Blend, Fantastic Man, L’Officiel, Le Fooding, and Citizen K.

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Pierre Mornet:

Pierre Mornet. Born 1972 France, lives in Paris — He studied graphic design and presented his first exhibition in 1994. Focusing on illustration, Pierre has published four children’s books and designed many book covers. His work regularly appears in press and advertising, and is regularly exhibited in art galleries, with a forthcoming solo exhibition in 2014. Since 2009, Pierre has also been the poster designer for the Lille Opera House. He is the author and illustrator of a new children’s book “L’anniversaire” to be published in October by Autrement.

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© Photographs: Attilio Maranzano
© Bio texts: Michael Rock

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