TOP 10

Advertising solutions on the F.TAPE platform


FTAPE.COM is celebrated as a refined edit of all international fashion news. We publish the best news, campaigns, catwalk shows, shopping pieces and models from the top brands and influencers in the industry to provide our audience with a clutter-free, immersive experience that separates us from the many blogs and fashion news outlets online.

By advertising with us, you place your brand and message before an audience that is responsive, early adopting and above the curve.

We attract 500,000 users each Month. Our audience is fashion focused and informed.
We enjoy a global audience with a concentration of 29% UK (50% Europe) and 32% USA.

We have a delicate balance of male and female visitors:

  • Our Female Audience is a concentration of 18.9% between 25-34 years old and 17.3% between 18-24 years old.
  • Our Male Audience is a concentration of 18.7% between 25-34 years old and 17.6% between 18-24 years old.
*Data measured Sept 2014. Google Analytics & Social Insights


There are several ways in which we can bring awareness to your Brand/Product using the F.TAPE platform.

Our platform has many adverting zones that can be purchased in CPM, CPC, weekly or monthly buyouts. We also offer Sponsored Posts and Sponsored Newsletters to get your messages to our users in your tone and voice.
We also have in-house web developers so do feel free to contact us if you have requirements outside of the offerings suggested above.


Homepage Takeover:

This consists of your full page ad that takes center stage on the F.TAPE homepage. As is a responsive website, users with larger screen could see your ad displayed up to 2000 pixels in width, with most users viewing the ad display at 1400px in width. This is immersive advertising at its extreme and unique to our platform. Your ad is the only thing displayed above the fold. Your ad takes center stage with no distractions.
You may also wish to incorporate a background wallpaper to further increase the immersive capacity of the advert. Transforming the F.TAPE homepage into your own environment for the length of your campaign.

Homepage takeovers always look quite special on FTAPE.COM. We work with you to create or manage a responsive design that transforms the look of our homepage to worship your Campaign. We love animation and understand how important it is to make our users interact to your message. We also understand that your Homepage Takeover needs to look great on mobile devices such as an iPad, so we work with you to ensure your campaign has all the right fall-back material for people viewing your message on the go.
We would typically run your Homepage Takeover for either: 4, 7 or 10 days as part of your Campaign with us, although shorter campaign options are available.

Banner Ads:

The F.TAPE platform can support all standard advertising units with all the popular sizes built in. We can also support placement campaigns of connected ads running simultaneously on one page as a group of units. The format and placement of these ads can be structured in any formation and easily configured ahead of your campaign launch to optimise the visual arrangement of your time on our platform. These ads can be placed with us directly as part of a site take-over or using the Adsense advertising platform.

Article Banners:

Outside of the F.TAPE homepage, our news articles are the most active areas of Launching ad campaigns on these pages is an effective way to drive traffic to your ads if CPM is your preferred method of advertising.

Sponsored Editorial Posts:

F.TAPE can help share your news by offering a brand sponsored editorial post featuring imagery supplied by you with links to a third party website. This post will feature on the FTAPE.COM homepage and be shared via F.TAPE’s social channels to an audience of *160k+ followers.

* – (February 2016)

Please contact us to find out more info and obtain rates based on your solution.

Presence London
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