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Rooney Mara for Downtown Calvin Klein

Calvin Klein announces Academy Award nominated actress Rooney Mara as the face of its new ‘Downtown’ women’s fragrance.

The campaign, shot by Jean-Baptiste Mondino, aims to portray a woman that has an original ‘downtown’ mindset with individuality and a New York f*ck-you attitude.

The print campaign is supported by a black and white TV commercial directed by renowned director David Fincher.

Calvin Klein Downtown In-store July 2013

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