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Scotch & Soda AW17 Campaign

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True to Amsterdam’s spirit of fearlessness and freedom, Scotch and Soda takes its AW17 campaign one step (or four) further by shooting in four different Amsterdams, an island in the Arctic Ocean, a small town in South Africa, another island in Indonesia and finally a tiny tiny town in Ohio, USA.

The main featured locations, the ‘Amsterdam of the Arctic’, is one of the 13 other lesser known Amsterdams of the world – located halfway between Norway and the North Pole.

“We resist easy if it makes for something beautiful,” said Marlou van Engelen, the brand’s creative director.

Models Jessica Luostarinen and Justine Geneau give the campaign life with Elisabeth Toll capturing the ambitious project. Truly, Amsterdam is everywhere, you just have to know where to look.

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