Selfridges unveils New Men’s Designer Space
The most sought-after menswear designer collections including Balenciaga, Givenchy and Dries Van Noten take over Selfridges first floor as the ultimate designer menswear destination in a new concept space designed by Alex Cochrane Architects.
The space features an overall impression of ‘beautiful earthiness with an organic, fluid feel’ plus a special installation from Lanvin.
‘From the start, we challenged the conventional approaches towards retail design, luxury and display. Our vision for the new Selfridges designer menswear space was to opt against familiarity preferring to invent a series of display elements that would tick the right boxes in terms of their functionality and purpose. In essence, our approach was sculpture park meets retail.’ – Alex Cochrane
Now open in Selfridges Oxford Street.