Target Style x American Vogue
American retailer Target not only offered customers the chance to purchase American Vogue‘s September issue days before anyone else they’ve also partnered with the glossy fashion mag to pay homage to fashion history.
TargetStyle reimagines 15 of the most iconic images from Vogue’s archives using clothing, accessories and homeware available in-store.
Photographer Tim Walker, set designer Shona Heath and stylist Jacob K were brought on-board to help recreate the images with a cast of models including Edie Campbell, Karen Elson, Imaan Hammam, Candice Huffine, and Veruschka.
The spread also utilises Shazam’s new image recognition technology to allow readers to delve deeper into the shoot, unlocking behind-the-scenes stories, gifs, cinemagraphs and shoppable moments.
Vogue September Issue – On Newsstands Now