Topshop Twitter Trends
Topshop is partnering with Twitter to enable customers to shop the AW15 trends as they happen during London Fashion Week from 20th – 24th February.
The highstreet retailer will analyse real-time data to pinpoint the hottest trends for next season as they appear on the catwalk.
The trends will them be beamed across the UK via Topshop’s Twitter account to digital billboards. Customers that tweet Topshop with their desired trend hashtag (e.g. #Military) will receive a curated collection of looks that fit into that trend.