Versace Tribute SS18 Campaign
The brand focuses on the re-establishing, rather than the reimagining, of the different eras of beauty as they call on Christy Turlington (48), Naomi Campbell (46), Gisele Bundchen (37), Raquel Zimmermann (34), and Cindy Crawford’s teen daughter Kaia Gerber (16) to show us how it’s done!
The video campaign that accompanies the shoot shows the iconic styles and images made popular by the brand throughout the years and the foundations of the House’s legendary stature.
“This collection is a Tribute to the life and works of Gianni.
We pay homage to not only his artistic genius but to who he was as a man, and above all, as my brother.
Gianni was an exceptional person for how he celebrated each day as though it were extraordinary and for how he always approached life with a smile on his lips.
Each year Gianni lived, he lived to its fullest: throughout his career, he created collections that to this day are considered a cultural point of reference and inspiration to many.
It would be impossible to commemorate Gianni’s entire world in a single collection, therefore, I have decided to honor his legacy with his beloved prints and dazzling metal mesh.
This collection is for you, Gianni.” Donatella Versace