Victoria Beckham’s E-commerce Store
If there is one thing you can say about Victoria Beckham, she has ambition. She knows where she wants to be and surrounds herself with people who will help her reach her objectives. So this post is to declare our new found respect for the woman that has seasoned the seasons and surfaced with a smile and genuine pats on the back from the biggest bitches in fashion. And if there is one thing we know the Beckham’s can do well, it’s generating money – so the next question (or challenge) was hovering around where in the world would the first VB store locate as the flagship of a growing empire…? New York, London (naturally)… well it turns out that VB has opted to dip her toes in the .Com business.
Think about it, Burberry has led the way in nudging out the influence of buyers and creating a show spectacle that has direct ‘order now’ appeal. Rent these days is bloody expensive and the technology behind most sites is so impressive that it’s hard not to see online as the future of sales. And VB is all for forgetting about the past.
The Victoria Beckham website has had a little update and you can now shop directly from the comfort of your iPad, iMac, iPhone and any other device.
“My new website has been in the making for a very long time,” said Victoria. “It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving featuring never seen before insights into my world through the medium of film. I’m incredibly excited with what I have created and the unique access to the brand I am now able to offer.”
The site is minimal, slick and ultra modern (which can’t be said for some other major fashion brands tut tut) and meets you with a crisp user-friendly layout that makes browsing very pleasurable. All the psychological enhancers that will help you part with your cash are in place.
So take a look at some of the items on sale! and visit the site yourself! If you don’t have the funds just yet, there is plenty to get your teeth in to including Shows, documentary footage and other brand enhancing goodies.
Currently you will be able to purchase from the UK, USA and Europe – but as with the global network of the internet, we imagine that the offering will spread to a wider collection of countries in the near future. Hello China!
Victoria Victoria Beckham