Vogue Fashion’s Night Out 2012
Last night saw the biggest Fashion’s Night Out yet, filling the packed streets of Mayfair with fashion fun and music – most notably from Hermes ‘Silk Swing’ stage playing host to swing dancers wearing Hermes scarves, and Burberry‘s in-store gig from Southern directly opposite on Bond Street.
A quick 15 minute blowdry from Hershesons Blow Dry Bus (opting for the Big & Brushed look) began the evening along with a complimentary glass of champagne. From there, we were spoilt for choice with food; from delicious snacks at Tory Burch courtesy of Street Kitchen Airstream, to an ice-cream van outside Missoni and the Daks popcorn stall which all received lengthy queues, not to mention the little delights that were the pink rose macaroons at Vivienne Westwood on Conduit Street who were celebrating the new merino wool collection.
Hershesons ‘Big & Brushed’ look
Hershesons Blowdry Bus
Elsewhere, Kenzo entertained guests with their ‘Kenzolahoop’ circus performers but none brave enough to try their hand at it. A short walk down to Old Bond Street we came to Alexander McQueen with guests waiting to enter the ‘Wonderwall’ competition where shoppers can pick-up a card for a chance to win one of eleven iconic McQueen products including the signature skull scarf and the new wrap scarf bracelet.
Christian Louboutin decorated in-store with x-ray themed imagery and launched its new velvety ‘Highness Dragon Tattoo’ shoe with fortune telling and an exclusive party playlist by DJ London Guns which you can download on Spotify here.
Alexander McQueen Scarf Wrap Bracelets launched yesterday
Christian Louboutin ‘Highness Dragon Tattoo’ shoe
Back on Conduit Street, Issey Miyake celebrated with delectable fruit cocktails and launched their new book ‘Pleats Please’ indulging the designer’s ardour for pleating fabric since 1993 and showcasing sensational imagery from the likes of Francis Giacobetti and Yasuaki Yoshinaga. It was then over to Maddox Street where the Charlotte Olympia store launched its collaboration with Olympia Le-Tan featuring a limited edition embroidered book clutch and ‘Miracle Dolly’ shoe inspired by the children’s book ‘Charlotte’s Web’.
Pleats Please by Issey Miyake
Charlotte Olympia x Olympia Le-Tan ‘Charlotte’s Web’ shoe
The most creative installation and window display went to Louis Vuitton on Bond Street for their Yayoi Kusama themed structures and a model of the artist herself looking out at the street below. Ultimately Vogue Fashion’s Night Out 2012 ascended on the capital bigger and better than ever before, it will be interesting to see what they come up with for next year.
– Sufiyeh Hadian