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Y-3 FW14 Campaign

Y3-FW14-Campaign_01

Y-3 launches its superhero inspired FW14 collection with a Japanese Manga style campaign shot by Cedric Buchet.

Adam Butcher and Katya Riabinkina fight it out with their best ninja moves whilst showcasing the playful range of t-shirts, hoodies and tank tops with printed slogans, illustrations, panelling and the iconic adidas three-stripes.

The collection pays homage to the couturiers of the 60’s. I wanted to infuse this spirit into it. I was also thinking of superheroes and the kind of clothes they wear. Cut for an active and fighting life style. So I brought these two worlds together,” adds Yohji Yamamoto.

Watch the pair in-action:

Y3-FW14-Campaign_02 Y3-FW14-Campaign_03 Y3-FW14-Campaign_04 Y3-FW14-Campaign_05 Y3-FW14-Campaign_06 Y3-FW14-Campaign_07

Behind-the-scenes:

Y3-FW14_BTS_01 Y3-FW14_BTS_01b Y3-FW14_BTS_02

Creative Direction: Lloyd & Co.
Photographer: Cedric Buchet
Director of Photography/Editor: Bill Stepanoski
Styling: Jodie Barnes
Hair and Make-Up Artists: Holli Smith & Adrien Pinault
Models: Adam Butcher & Katya Riabinkina

Y-3 FW14 catwalk show

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