Burberry Body Campaign
Having created a bespoke Facebook page offering free samples of the fragrance Christopher Bailey succeeded in creating an instant cult following with over 245,000 people requesting samples in one week.
To mark the release Bailey has enlisted British supermodel Rosie Huntington-Whiteley as the face and body of the fragrance, in a series of campaign images and a TV commercial shot by Mario Testino. The commercial, airing on TV in October, features the soundtrack ‘Rosé’ performed by The Feeling at Abbey Road Studios, due to be released as a single.
“Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body.” – Christopher Bailey, Chief Creative Officer – Burberry
”It’s a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first ‘Burberry Body’ is an amazing compliment.” – Rosie Huntington-Whiteley
Also launching today is ‘Burberry Nude‘ – the first ready-to-wear collection to be created for a fragrance: