Burberry x The Feeling | Rosé Unplugged
Following on from The Body fragrance ad campaign starring Rosie Huntington-Whiteley that features the track Rosé by The Feeling, Burberry are now set to release the track (on 10th October) as a single entitled “Rosé Unplugged at Abbey Road for Burberry“.
Burberry will be teaming-up with music portals Shazam, YouTube, iTunes and Facebook to promote the track, music video and future live tour.
“Music is a hugely important facet of the Burberry world and with the launch of Burberry Body we wanted to create an iconic soundtrack that reflects the sensuality and attitude of the fragrance. We worked with The Feeling, a band that I have long admired on a unique recording of Rosé at Abbey Road. This exclusive string version captures the mood and spirit of the Burberry Body campaign perfectly.” – Christopher Bailey, Burberry Chief Creative Officer
“We wanted to do something special with our original track Rose for the Burberry Body campaign, and went to Abbey Road and recorded it with strings. We kept it very simple, but the strings give it a feeling of refinement and also heighten the emotions in the song. (It’s great that Rosé has been rediscovered like this) and it was an honour to work with Burberry on this campaign; the brand that has a great connection with music.” – Dan Gillespie-Sells, The Feeling