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Cameron Dallas for Calvin Klein Jeans

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Some may not have heard of Cameron Dallas before but millions of teenagers around the world have. Over 30 million follow the 21 year-old on social media alone, and he’s now fronting the latest Calvin Klein Jeans campaign.

The Californian heart-throb rose to internet stardom as a teenager on video sharing app Vine. His popularity across all social media channels grew from there, leading on to film and TV work, boyband gigs, and now his first major fashion campaign.

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It’s no coincidence that this comes just months after signing with IMG Models (agency to the likes of Gigi Hadid and Karlie Kloss). He was also front row at the Calvin Klein Collection menswear show back in January.

Cameron is joined by 17 year-old Aussie model Stella Lucia to launch a limited edition all-white capsule collection of sporty sweatpants, sweatshorts, jeans, t-shirt and hoodie.

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The campaign was photographed by Jack Pierson on Malibu Beach.

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calvinklein.com

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