Diesel SS16 Campaign
Diesel celebrates the world of social media, emojis, hashtags, online dating, and free love with its Spring/Summer 2016 ad campaign!
“Our worlds, online and offline, are completely merged,” says Artistic Director Nicola Formichetti. “Digital is now more real than reality. Emojis have become the new Esperanto, a universal language which is understood by millions.”
“We worked with director/photography duo Santiago & Mauricio to shoot fun, instant video clips before the traditional advertising images. It was really important to speak today’s language as phones and computers are the tools we connect with.”
Coming to your Tinder, Grindr and Pornhub experiences soon!
Hair Stylist – Peter Gray
Makeup Artist – Maki Ryoke