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Erdem x H&M Collection Preview

Hot on the heels of the launch of Baz Luhrmann’s film ‘The Secret Life of Flowers‘, we have a preview of the Erdem x H&M collection captured by acclaimed photographer Michal Pudelka.

For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes.

ERDEM x H&M sees him reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

The imagery features top models including Fernando Cabral, Neels Visser, Saskia de Brauw, Imaan Hammam, Grace Hartzel, and Tony Ward, with acclaimed actress Harriet Walter joining the ensemble of Ruby Dagnall, Tom Rhys Harries, and Hero Fiennes Tiffin,

Collection Preview

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