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Gucci Pre-Fall 2015 Campaign

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Gucci unveils its first ad campaign since the appointment of Alessandro Michele as creative director.

The Pre-Fall 2015 campaign is photographed by Glen Luchford, takingĀ over from Mert & Marcus whose glossy and sexualised imagery became instantly recognisable under the direction of Frida Giannini.

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The new imagery reflects the brand’s complete change of direction looking more like an editorial than a campaign; with a sense of realness and rebellious spirit.

The campaign is fronted by Julia Hafstrom, Jack Chambers and Alexandra Elisabeth styled by Joe McKenna.

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Art Direction: Christopher Simmonds
Hair: Paul Hanlon
Make-up: Yadim Carranza

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