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Gucci SS16 Campaign

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Photographer Glen Luchford and Gucci‘s creative director Alessandro Michele do a wonderful job of muting this collection back into a world we recognise. It’s powerful to see so many items of clothing that shouldn’t go together, go together. Berlin with it’s long standing history of ‘anything goes’ is then perhaps the perfect backdrop to this stage and Luchford’s editorial over campaign finish certainly adds to the gritty feel of this city. But, we’ve never seen Berlin look so dreamy or beautifully clean!

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