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Lee SS11 Campaign by Terry Richardson | Westfield Store Launch

122 year old denim brand Lee has opened its second London store in the UK’s leading shopping centre destination Westfield, White City.

The store positioned on the ground floor within “denim alley” promises to surprise and delight consumers with a ‘best selection’ of the Lee brand’s men’s and women’s collections. The new Lee accessories line is also available featuring a range that includes bags, wallets and small leather goods, plus a selection of the brand’s premium offering Lee 101.

Lee has also launched its SS11 campaign, entitled ‘A Lee Don’t Lie‘, shot by renowned photographer Terry Richardson and starring Elvis Presley’s granddaughter Riley Keough.

The 21 year old daughter of Lisa-Marie Presley made her catwalk debut at the young age of 14 in Dolce & Gabbana’s AW04 catwalk show in Milan. She has also starred as the face of Christian Dior’s ‘Miss Dior Cherie’ fragrance back in 2006.

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