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Marni FW15 Campaign

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Marni continues its close relationship with the art world for Fall/Winter 2015 by inviting Anglo-American artist Jackie Nickerson to capture its ad campaign.

Nickerson captures the Marni woman (portrayed by Marte Mei Van Haaster) as a strong, thoughtful, and independent character.

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What we wanted was to create beautiful yet strong images that stand alone,” said Consuelo Castiglioni, Marni’s creative director. “Each one having an impact of its own without the others…”

I love the Marni sensibility and the experimental or perhaps defiant or subversive way Consuelo approaches design,” said Jackie Nickerson. “There’s an elegance to the images, and a bit of havoc thrown in. I think it’s always better if, when we look at a photograph, we see the person first. So the person is wearing the clothes instead of the clothes owning the person.

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Art Direction – Giovanni Bianco & GB65
Styling – Lucinda Chambers
Hairdressing – Sam McKnight
Make up – Tom Pecheaux

www.marni.com

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