Marni FW15 Campaign
Marni continues its close relationship with the art world for Fall/Winter 2015 by inviting Anglo-American artist Jackie Nickerson to capture its ad campaign.
Nickerson captures the Marni woman (portrayed by Marte Mei Van Haaster) as a strong, thoughtful, and independent character.
“What we wanted was to create beautiful yet strong images that stand alone,” said Consuelo Castiglioni, Marni’s creative director. “Each one having an impact of its own without the others…”
“I love the Marni sensibility and the experimental or perhaps defiant or subversive way Consuelo approaches design,” said Jackie Nickerson. “There’s an elegance to the images, and a bit of havoc thrown in. I think it’s always better if, when we look at a photograph, we see the person first. So the person is wearing the clothes instead of the clothes owning the person.”
Art Direction – Giovanni Bianco & GB65
Styling – Lucinda Chambers
Hairdressing – Sam McKnight
Make up – Tom Pecheaux