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Mind The Gap!

We think it’s fair to say that Gap has been struggling to find it’s position amongst the growth of highstreet brands such as Topshop, Zara, Uniqlo and H&M, but are things about to change direction?

With the dismissal of Gap Creative Director Patrick Robinson back in May 2011 came a few months of uncertainty followed by the hiring of Rebekka Bay.

Bay, who helped launch one of our favourite high-street brands Cos, is working to transform the fortunes of Gap and launches the first full collection under her control in Spring 2014.

Until then Rebekka Bay is already having a very positive impact on womenswear as you can see from the fall 2013 look-book images below:

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